Ginposium 2020 part 2
Getting another round in
By the gin industry, for the gin industry
Our annual Ginposium gin industry event is serving another helping in 2020.
(Alco)Seltzer!
Hard seltzer, spiked seltzer or hard sparkling water is a type of highball drink containing carbonated water, alcohol, and often fruit flavouring. Hard seltzer/ soda is an emerging category and expected to trend in the liquor market as consumer trends shift towards including “Better for You” drinks alternatives.
The category is experiencing phenomenal growth in the United States, growing over 300% per annum, with sales values of $2.7B USD in less than 4 years. (Source: Nielsen CGA On premise and Total measured Off premise channels 52 weeks ended 28 December 2019)
James Chase
Chase Distillers
The rise of Indian gin
Gin from India (including elements from the Himalayas, which might excuse the use of the pun “Peak gin”), is a growing category, with a number of new brands taking advantage of local juniper and other local botanicals.
Gin Guild Warden member Anand Virmani, of Goa based NAO Spirits & Beverages, presents a view on these new challengers, including those of his own company, from the country that launched the winning combination of gin and tonic.
Anand Virmani helped kick start the Gin revolution in India by launching the country’s first Craft Gins – Hapusa, a contemporary Himalayan Dry Gin and Greater Than, a classic London Dry Gin. Over three years, he has been distilling these award-winning Gins and taking them and their stories across the country and the world.
Anand Virmani
NAO Spirits & Beverages
The Perfect Blend? – The Art of Blending Gin
International Spirits Consultant Julia Nourney explores the increasingly popular production technique of gin blending. Julia will look at the pros and cons of both individually distilled botanicals and those distilled in batches, as well as the key considerations when using this avant-garde technique.
Julia Nourney is a world-renowned (and well-travelled) spirits consultant, as well as a presenter, educator, and judge at numerous international competitions. She has worked on gin projects with distillers from around the world, including those in Ireland, Lebanon, India, and many more.
Julia Nourney
Independent Spirits Consultant
Gin Trends for 2020 and Beyond
Join Aaron Knoll (author of Consumer Taste Preference in Gin and Botanical Spirits: Report for Distillers and Spirit Creators), and spirits writer David T Smith for a look at the trends they have identified so far in the topsy-turvy world of 2020 and what they anticipate for 2021.
Aaron Knoll is the author of The Craft of Gin and Gin 300 and is a prolific blogger at the gin is in, which he founded in 2009 and where he regularly reviews all that is new and interesting in the gin world.
David T Smith is a gin specialist and spirits writer who has spoken at conferences, judges’ spirits competitions and consulted on gin projects on both sides of the Atlantic. He is a regular contributor to Gin Magazine and to the Gin Guild seminar programme. He is the author of many books about gin, including: ‘The Craft of Gin’, ‘How to Make Gin’, ‘Forgotten Spirits and Long-lost Liqueurs’ and “Gin, The Dictionary’.
This seminar content was prepared and delivered for The Gin Guild in association with the Craft Distillers Expo and the American Distilling Institute.
Aaron Knoll
Author
David T Smith
Spirits Writer
Gin in a Spin
Using Rotary Evaporator and Microwave Distillation to minimise energy use and how they can play their part in a distiller’s tool box.
About Symphonia Spirits
Symphonia Spirits is a multi-award-winning company that uses science in harmony with nature to compose spirits with a symphony of flavour notes. It showcases the local botanicals that grow in County Armagh, the Orchard of Ireland. It uses science to reduce food miles by finding local substitutes containing flavour molecules found in exotic botanicals, and science to extract flavours using cutting edge distillation processes.Its products include a Irish dry gin judged the Best Gin in Ireland 2019 at the Irish Gin awards, a unique Armagh Bramley apple gin, a Summer Fruit Cup, and their most recent development, an Irish Apple rum.
About Ulrich Dyer
The company was founded by Ric Dyer, a chemist who spent 30 years in the pharmaceutical industry helping to discover treatments for various diseases, including HIV and influenza, and developing cost and energy efficient manufacturing processes. Laterly he turned his attention to gin making, bringing an innovative perspective to the industry.
Dr. Ulrich (Ric) Dyer
Symphonia Spirits
Opportunities for the global gin market
Global gin trends, the impact of Covid-19 and outlook to 2024. Mark will look at the key drivers and growth trends in the gin market pre-Covid and how the pandemic has impacted these growth drivers and key markets. He will also address the implications for the long-term and how to maximise the opportunities in the gin market
About IWSR Drinks Market Analysis
Founded 50 years ago, IWSR is the leading source of data & insights on current and future trends driving the global beverage alcohol market. IWSR’s global analyst footprint and access to volume and value data gives the industry unparalleled insight into the current and future state of the beverage alcohol market. The IWSR is the most trusted, accurate and widely used source for beverage alcohol trends in the world. It helps clients benchmark performance, identify market entry opportunities and stay on top on innovation for product development.
Access the presentation slides from this webinar
Mark Meek
With over 25 years’ experience in the publishing and business information industry, including 10 years at the Guardian and then the Independent newspapers, Mark has led a number of high growth companies, including Datamonitor (CEO), Progressive Digital Media (CEO) and OVUM Technology (MD). Mark joined IWSR as CEO in 2013.
Mark Meek
IWSR CEO
A workshop on the provision of consumer information (on label and online)
Learn about the information that EU spirits producers are encouraged to make available on label and online.
About spiritsEUROPE
spiritsEUROPE proudly represents one of Europe’s most valuable agri-food export sectors and, with it, the interests of 31 associations of spirits producers as well as 10 leading multinational companies.
Distilled spirits are as diverse as the EU itself, spanning 47 product categories and including a host of geographically-specific products that contribute to the culture of their regions (240 GIs).
spiritsEUROPE’s mission is to represent, defend and promote the European spirits sector and help members achieve sustainable business growth.
On 4 June 2019, spiritsEUROPE, the trade association representing the producers of spirit drinks in Europe signed a Memorandum of Understanding (MoU) in which the sector commits to provide energy information on label together with full ingredient listing and detailed product-specific information online. The signature ceremony took place in the presence of EU Health Commissioner Vytenis Andriukaitis during the association’s General Assembly meeting in Paris. The MoU is a voluntary agreement facilitated by the European Commission which foresees a highly dynamic and ambitious roll-out plan on providing energy information on label.
At the end of the roll-out, at least one in three bottles of spirit drinks placed on the EU market, thus 66%, will include energy information on label.
Also, for online ingredient listing, the sector will go above and beyond existing EU legislative obligations, committing to indicate the raw materials used in the production of all mono raw material spirits categories and vodka. The commitment is to offer specific online information “from the click of a smartphone”.
spiritsEUROPE is developing the online tools to match the needs of both larger and smaller producers of spirit drinks. Guidelines are available to assist companies in the process. spiritsEUROPE calls on all the spirit drinks producers in Europe to join the commitment to offer consumers meaningful information and demonstrate that the sector (and self- regulation) can be trusted.
Sarah Melina Siebel
Director Internal Market, spiritsEUROPE
Carole Brigaudeau
Director Communications
ICYMI – Part one of Ginposium 2020
For films of previous events and more
See www.theginguild.com
Find out more about the Gin Guild:
Gin Specification
The Guild only recognises gin styles produced by distilling ethyl alcohol in stills traditionally used for gin, in the presence of juniper berries and other botanicals – provided that the juniper taste is predominant.
About the Gin Guild
The Guild operates as a limited company, with the board of directors being appointed by the Worshipful Company Of Distillers, who hold the shares, and include brand owners, master distillers, associated industry representatives and those with wide gin industry experience.
The titular head of the Guild is the Grand Rectifier. The four largest distilling companies are represented by Founder Wardens. Other gin distillers are represented by Warden Rectifiers. Individual Guild members are known as Rectifiers.
Gin Guild Membership
Membership is open to all (subject to gin distillers and brand owners meeting the Gin Guild Gin specification).
Applications for membership of the Guild should be addressed to the Gin Guild Director General (see contact details).
Benefits of Gin Guild Membership
Networking & events
A key benefit of Guild membership is the opportunity to network. The Guild has at least two formal functions a year, at which Guild installations take place. Both offer exceptional hospitality and opportunities for key guests to be invited.
The Spring Installation is combined with the Gin Industry Annual Dinner. Our Autumn Gin Guild Installation event is the more formal of our two installations. It is held at The Mansion House, in the heart of the City of London. Members and their guests are also invited to join our parent company, the Worshipful Company of Distillers, at their Annual Banquet, which follows the Guild Installation.
Guild events offer a quality and worthwhile entertaining programme and support to Guild members, alongside participation in other events (including those of our own creation), to a wider audience.
Prestige and Recognition
Join and be an active member in an organisation supported by many of the world’s leading gin brands, their distillers and colleagues, and celebrate and promote excellence in the distillation and promotion of gin.
Showcase
We provide opportunities, especially for smaller members, to have their products made available to a wider and focused market.
Industry Events
The Guild organises and hosts one of the highlights of the year, the annual Ginposium. This is a one-day trade and industry conference, with many cutting edge seminars on gin topics, from production to marketing. Open to trade, industry, distilling students, and others interested in the subject, these events have been a great success. See film footage of previous events on our website.
Awards
The Guild sponsors key gin awards within the International Wine and Spirit Competition (IWSC). These include the London Dry Gin of the Year and the Distilled Contemporary Gin of the Year.
The Gin Guild Website
The Guild website is an active resource, promoting events, lectures and member companies and brands. There is a members only section.
Gin-Note™
The significant growth in the number of distilleries producing gins means that there are now a growing and often confusing number of gin styles and tastes to navigate.
The Gin Guild, in consultation with over sixty brands, launched (copyright and Trade Mark), for use by brands. Gin-Note™ is intended to be a simple flavour indicator of a gin. It is not intended to replace a brands own label but is intended to be a navigational aid. Gin Guild brands listed to date with Gin-Note entries: www.theginguild.com/the-ginopedia
Category Protection
The Guild, working in conjunction with Trading Standards (with whom a Primary Authority partnership exists via Buckinghamshire and Surrey Trading Standards), also has a material role in enforcement and protection of the category. It calls out and seeks correction by beverage brands who claim their products are ‘gin’, but which do not comply with the EU/UK regulations which cover spirit production and sale.
The Guild, in connection with the above, by way of assistance and clarification has already published two key guidance notes interpreting the above regulations. These provide information on how to label no and low alcohol products which emulate (but which are not gin), and gin liqueurs. This guidance is known as Approved Guidance and is formally issued by our Primary Authority partnership, and approved by DEFRA.